Too Much Advice, Not Enough Proof: Why I'm Building GHowTo

If you're building a SaaS product right now, you have more advice available to you than any founder in history.

That should be a good thing. Too often, it isn't.

The advice problem

Scroll through Reddit, X or LinkedIn for ten minutes and you'll see the same pattern over and over. Someone posts that their SaaS just hit an impressive monthly revenue number. There's a screenshot, maybe. There's a story about how they did it. And there's no way to know if any of it is true.

Then, a few posts later, comes the offer. A course. A coaching program. A "proven system" that will get your product to the same place theirs supposedly is.

Some of these people are real. They've built real businesses and they genuinely want to help. But many aren't. Their actual business is selling the idea of success to people who are trying to build something.

The hard part is that from the outside, the two look exactly the same.

Why it matters more than ever

A few years ago, building software took a lot of time and money, so fewer people were doing it. Today, with AI, almost anyone can get a working product in a few weeks. That means there are more builders than ever, and many of them are doing it for the first time.

First-time builders are exactly the people who need good advice the most, and who are least equipped to tell good advice from bad. They make real decisions with real time and real money based on what they read. When that advice comes from someone who has never actually done the thing, the builder is the one who pays for it.

The question every builder should be asking is simple: has the person telling me this actually done it?

Right now, there's almost nowhere you can get a straight answer to that.

What I'm building

That's what GHowTo is going to become.

Right now it's a blog where I write about what it really takes to build and scale a SaaS business. But the bigger goal is a community: a safe space for founders, builders and investors, built around real experience instead of unverified claims.

A place where you can:

• Talk about what you're building with people who understand what it's like.
• Get ideas and real help on your product, pricing, marketing and tech.
• Connect with investors who are looking for real builders with real traction.
• Know who has actually done it. When someone gives advice, you should be able to tell whether they've really built, launched or scaled what they're talking about.

That last point is the heart of it. Advice is only as good as the experience behind it. GHowTo should make that experience visible, so builders can decide who to listen to based on what people have actually done, not on how confidently they post.

Good for investors too

Investors deal with the same noise from the other side. Every pitch sounds promising, and it takes real work to separate the builders making genuine progress from the ones who are mostly good at telling a story.

A community where builders share real progress, and where credibility can be checked, makes it easier for serious investors and serious builders to find each other.

Where we are today

I want to be upfront: this is early. The community isn't fully built yet. Right now, GHowTo is the blog, and it's the start of something bigger.

Everyone who subscribes to get new posts gets a GHowTo account. As the community opens up, that account is how you'll get in. The people who join now will help shape what it becomes, and I want to hear from you about what would make it genuinely useful.

You can read more about the vision on the What We're Building page.

Join early

If you're a founder, a builder or an investor who's tired of the noise, I'd love to have you here from the beginning.

Subscribe on the GHowTo homepage. You'll get an email and a text every time a new post goes live, and you'll already have your account when the community opens.